WRITE A TAGLINE FOR INSIGHT

Have you ever written a tagline for your story?

A tagline is a few words or a sentence that captures the essence of your story. It’s not a description of your story. 

When done well, taglines hint at the tone, capture conflict, and hook the reader into picking up the book through feel and emotion. 

Write a tagline at various points along your writing journey. The exercise will help you gain insight, clarity, and focus.

Here are some tagline examples (from films and books) to help guide you:

We are not alone. – Close Encounters

One man’s struggle to take it easy. – Ferris Bueller’s Day Off

You’ll never go in the water again. – Jaws

She brought a small town to its feet and a corporation to its knees. – Erin Brockovich

There are two sides to every story – Gone Girl

The Games will change everyone. – The Hunger Games (film)

It isn’t paranoia if it’s really happening… – The Woman in The Window

All that glitters is not gold – The Dazzling Heights

Time’s a prison. She is the key. – Everless

Family is duty. Magic is power. Honor is everything. – Jade City

Brand taglines might also spark your imagination. Can you name the brand that goes with each of these?

Think Different

Just Do It

A diamond is forever

It keeps going…and going…and going

Be all you can be

The quicker picker upper

Good to the last drop

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